LA CORRIDA DE VILLEJUIF

La Corrida de Villejuif is the kind of project that brings together an entire community : firstly, the neighborhoods and secondly, all the towns. A run by us, for us.

1. 2. 3. Off we go.

Client : Ville de Villejuif
Expertise : Event Production / Logistic

Making noise, here and there.

Since 1988, the town of Villejuif has been organizing an annual race. It's an opportunity for everyone, young and old, to take part in a sports event right here in their city. In 2019, Evzer took the reins of the race to inject a new image into the event : more modern and international.
The goal ? To create an event that resonates — as loudly as the horde of soles pounding the asphalt. The noise ? It can be heard on the other side of the world.

A RACE TAKES PREPARATION.

For participants, the race starts on D-day. For us, the organization begins
weeks in advance. Fortunately, we've always mastered the art of sporting events.
Here's the proof.

Et vous, où courez-vous ?

First, we audit the organization.

Who is involved in organizing the race ? What are the current strengths and weaknesses ? What can we improve ? Reinvent ? Promote ?

Then, we build the event.

From organization to production to communications. We reinvent the graphic charter, draw up the communication plan, take charge of branding and professionalize the event by creating cells dedicated to communication, sport and production.

Then, we invite athletes.

To inspire participants, but also to make our voice heard outside the walls, we invite internationally renowned athletes to the race: Emmanuel Maru, Félix Bour, or Purity Jemutai Komen again. And with athletes, of course, comes security and logistics.

Finally, we bring the race to life.

We take care of everything that surrounds the race, so that it takes place and runs as smoothly as possible: the necessary authorizations, a new race course in the city center, management of starts and finishes, event management and general logistics.

And we've been at it again ever since.

Every year, we continue to support La Corrida de Villejuif in its annual race by lending our eyes, our skills and our teams.

Et vous, où courez-vous ?